Factors Affecting Intention to Adopt Electric Vehicles in India -Extended TPB Model

Abstract

Electric vehicles as a phenomenon is something that is yet to shape in Indian context. With first electric vehicles being launched in March 2013, the difference between production and utilization is huge. Various factors like price, recharging, lack of awareness, shorter range, attitude towards adopting new technology is what has staggered its adoption. The paper tends to analyze consumer behavior towards electric vehicles in India by forming constructs, analyzing factors within constructs using questionnaire method and statistical tools. The results show consistency and high correlation withing the constructs along with presence of dominant factors.