Change in buying behavior of FMCG products Post Covid-19 pandemic in India

Abstract

While this critical situation continues to emerge, by examining the changes that are taking place now, we can look at what consumer goods businesses should do today to prepare for the next one. And it has also been noted that there is a lot to learn from buying but unfortunately very little has been done in the area of post-consumer behavior research focused on consumer goods that are fast moving (FMCG) as none of us were prepared for this sudden change in the market.