The Leadership Factors That Influence the Purchases Over the Internet – Lazada as a study

Abstract

The purpose of this research was to study the influence of user’s trust and the usefulness of the website, Lazada, to the users across the globe. The convenience of using this electronic commerce (e-commerce) website is crucial as it determines the usability issues when using the e-commerce platform. It’s a descriptive study uses mainly data collection.The research was carried out to recognize the usability issues, Leadership Factors and their impact on user’s purchase while browsing the Lazada website. According to the results of data analysis, word of mouth of online stores has a huge positive effect on online shopping.