An Analysis Of Impact Of Digital Marketing On Online Shopping In India: A Case Study Of Baby & Mom Retail Private Limited

Abstract

As per the internet usage stats, almost 4.54 billion people were active internet users as of January 2020, encompassing 59 percent of the global population. Today’s majority of mobile phones are Smartphone with internet access, which allows to customers to connect with businesses anytime & anywhere. People prefer to do Online shopping due to its many advantages and Digital marketing plays a vital role to attract potential customers for Online shopping. The paper try to study the different way of digital marketing and strategies adopted by Baby & Mom Retail Private Limited for promoting their products.