A Study to Understand Investment Patterns and Preferences of Retail Investors with Special Reference to Retirement Planning

Abstract

Purpose- Here researcher emphasis to   know the mode of investment and preferences of retail investors in various investment avenues with respect to retirement planning and to study the impact of demographic factors on retail investors with regard to investment planning.

Design/methodology/approach- Structured questionnaire as an instrument tool is used for data collection and 400 usable responses were considered for the study. SPPSS 25.0 version software is used intensively for data analysis. Independent T-test and one way ANOVA are used to test the hypotheses to reach the necessary conclusions.

Findings-There is significant influence of demographics factors like age, gender, income and occupation towards the retirement planning. Moreover safe avenues are preferred as tool for retirement planning.

Research limitations/implications-The main limitation of this paper is that the study is conducted with regard to retirement planning in Ahmedabad region only.

Practical implications- This study will help in understanding retirement planning concept and influence of demographic factors on it. It would be easy for strategy formulators to frame the strategies to enhance the investment among investors with regard to retirement.

Paper type- Research Paper